Personal Identifiable Information (PII)

Information that can be used to uniquely identify an individual, including Non-Human Identities (NHIs).

Description

Personal Identifiable Information (PII) encompasses any data that can be used to identify a specific individual. In the context of Non-Human Identities (NHIs), PII can also refer to information associated with entities like organizations, brands, or automated systems that may be recognized or interact with individuals in a digital context. NHIs can include digital avatars, bots, or other automated entities that represent a person or organization. As technology advances, the distinction between human and non-human identities blurs, and PII must be evaluated in terms of how it relates to both individuals and their non-human counterparts. This includes not only traditional identifiers like names and social security numbers but also digital footprints, IP addresses, and user profiles that can indirectly point to a person. Protecting PII, whether human or non-human, is critical to safeguarding privacy and maintaining trust in digital interactions.

Examples

  • Full name associated with a non-human entity (e.g., a corporate avatar).
  • Email address linked to an automated support bot.

Additional Information

  • Regulations like GDPR apply to PII related to NHIs.
  • The definition of PII may evolve as technology and digital identities develop.

References